Sprint Raises Text Rates, Aggravates Subscribers

Sprint just kicked up its text message rate from 15 cents to 20 cents, due to go into effect October 1st, according to RCR Wireless News. Worse, according to the fine print that no one ever reads, this particular charge is permissible in everyone’s contract and will not let anyone cancel their agreements early.

“The news is notable since Sprint Nextel increased its casual text messaging fee from 10 cents to 15 cents just 10 months ago,” said the report.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in