Speaking of throwback hair care products, High Ridge Brands has chosen 360 Public Relations to re-launch the Alberto VO5 brand. The campaign will include earned and paid media and a social media campaign including Facebook outreach. The account will be handled out of 360’s Boston and NYC offices.
Camera accessory company BlackRapid has chosen Porter Novelli and branding firm Hornall Anderson for a variety of services including PR, executive comms, brand strategy, and a website relaunch. BlackRapid recently hired a new CMO, K. Francesca Lukjanowicz, who has previously worked at Microsoft, AT&T, and US Bank.
FrogAds, a Craigslist-style classified site, and marketing company Scripted Consulting have hired LaunchPad PR to handle a press conference featuring FrogAds spokesperson Pamela Anderson. Details about the press conference are coming. Anderson is already on the website posing sexy-like with a cartoon frog.
Celsius, a drink that says it will actually burn 100 calories and reduce body fat “when combined with exercise,” has chosen 5WPR for a PR program. Celsius says it’s successful because of an “investment in science.”
TigerSwan, a company founded by two former U.S. Army Delta Force members, has hired French/West/Vaughan as its first AOR. TigerSwan provides training and consulting for military and corporate staffers around the world.