JCPenney has chosen DKC for “fashion and editorial outreach” after a competitive search, according to PRWeek. The retail company also chose PMK*BNC for PR services earlier this month, but neither is acting as AOR.
IDQ, manufacturer of auto air conditioning items, has chosen JMPR to launch its new AC Pro product, on sale spring 2012. The firm will work on media relations targeting drivers, the auto DIY audience, and others.
Snowboarder and filmmaker York Shackleton has chosen Levine Communications Office for PR services. Shackleton’s films include We Were Feared, a documentary about the Socal Punk Rock Club where slam dancing started.