In today’s slightly late Spin the Agencies of Record column (it will be back to Thursdays next week), we have hi-tech, digital gaming, and brands for the mind and body.
Allison & Partners has been selected as the consumer AOR for B&G Foods, the makers of brands like Cream of Wheat, Emeril’s, and Ortega. The firm will focus its efforts on the perception of the flagship brands, seasonal and health-based PR, and social media.
Rubenstein Public Relations has added Ballet Beautiful, an exercise series developed by ballerina Mary Helen Bowers, (left) to its roster.
ExcelPR Group has been selected for a second year to work with Twiistup 2011, a Southern California tech event. And the firm has added Nevolution.com, a PC software distribution portal, to its roster.
PRWeek reports that Zynga has signed M Booth & Associates for consumer PR work following an RFP. Brew PR has worked with Zynga since its start in 2007, providing corporate and tech work.