We all got our wish and The Interview will be available in limited release on Christmas Day. Hooray! Go home elves… you have nothing more that we want.
Well actually, we would want it to play in a few more theaters perhaps. So far, Alamo Drafthouse seems to be the only theater confirming that they’ll run the movie in a few states, with showtimes and everything being offered. We’re going to re-state our prediction that there will also be some sort of on-demand option coming from Sony soon.
So everyone will watch this movie, right? It’s now your patriotic duty.
The pressure was on for Sony to release the film, with President Obama giving the situation a shout out, Hollywood crowing about the First Amendment, Gawker volunteering to host a screening and Republicans calling for the movie to be brought to theaters.
— Brian Stelter (@brianstelter) December 23, 2014
And though we’re rejoicing, the FBI tells CNN that it is still “engaged” with Sony because of the threat.
So now we’ll see if all this unplanned publicity has any impact on the success of the movie.
*Update: Brian Stelter at CNN first reported that YouTube tentatively agreed to make The Interview available to rent. Turns out it’s available to rent on YouTube Movies, Google Play, Xbox video and a Sony site for $6 and for purchase for $15. It’s going to be released on 300 screens as well.
Also, that bit we said previously about Sony having to “rebuild relationships with the entertainment community,” here you go.
Update #2: The Interview took in $1 million on Christmas Day, a box office take that The New York Times calls “largely symbolic.” Sony has spent $79 million to make and market the film.