Synthesio Unity is an enterprise social media monitoring and engagement platform that uses the company’s international social media monitoring in 30+ languages to provide social management, tracking capabilities, real time routing and team collaboration capabilities.
Sites included in Synthesio monitoring are “qualified” sites, with spam and junk posts filtered to help focus on actionable information. Either the brand team or Synthesio can conduct sentiment analysis of posts for a better understanding of points of satisfaction and dissatisfaction.
Ways the product benefits social media campaigns
Unity was designed to allow multiple team members and departments to work on social media marketing campaigns together. Each campaign’s engagement and responses can be tracked individually. Workspaces allow different teams to work on different projects and organize all social media activity related to a specific business objective, campaign or company department.
Customer information from Unity can be integrated with existing CRM and business intelligence systems to avoid having multiple sets of data.
- Unity pre-filters conversations from across the web according to clients’ monitoring requirements. This enables replying directly from the platform – including in forums – without ever leaving it.
- Unity has been designed to harvest comments in real time and route them to appropriate community managers based on criteria such as priority, influence, topic (complaint, sales lead, request, etc.) or status (in progress, responded, closed) to minimize the amount of time between data collection and brand response.
- All responses can be tracked, so that administrators and team managers can monitor the progress of their team members, track the impact of corporate communications and show statistics on customer satisfaction, time to respond, number of complaints closed or in progress, etc.
- Workflow attributes are customizable according to companies’ specific organization and business goals, with multiple user profiles and associated user access permissions.
A brand or agency that has enterprise or complex social media monitoring and engagement needs.
Pricing is not based on keywords or the number of users, but on the number of search returns. For an agency, pricing starts at $1500/month. For brands, prices vary and are customized per project.
Compared to competition
According to the company, “1) What sets Synthesio apart from our competition is our ability to monitor and analyze in more than 30 languages including Spanish, Chinese, Russian, Arabic, etc. in mainstream and social media. Data is pulled from over 100 countries, and our web crawling technology is ours – meaning we can change it as we like to better suit our customers’ needs. 2) Each solution is customized per client and we create solutions to fit our clients. 3) Synthesio provides all of the tools needed to listen, analyze, and engage in online conversations. Your customers are online and offline; why miss an opportunity to see the big picture?”
Social Times previously profiled Synthesio’s monitoring platform.
Our “What You Should Know” series of application profiles has been helping brands and agencies select the most appropriate tools to improve the effectiveness and efficiency of their campaigns. Need help measuring or monetizing your social media activities? Check out dozens of additional apps in the series archives – one is bound to come to your rescue!
Neil Glassman is principal marketing strategist at WhizBangPowWow, with a track record of success across linear, digital and social media. Join his conversation on Twitter or email Neil to talk about marketing or swap recipes.