Social TV has been blowing up over the past couple of years, but there has been no really great way for networks to monitor the social media buzz surrounding their networks, series, and episodes…until now. Earlier this month, social TV content and data solutions company SocialGuide launched SocialGuide Intelligence—a social TV data analytics engagement platform that taps into Twitter to give networks the big picture when it comes to how fans are engaging with their content.
If you’re familiar with SocialGuide’s free social TV ratings, SocialGuide Intelligence (SGI) is like those ratings on steroids. The service is described on the SocialGuide blog:
SGI delivers daily, weekly, and monthly social TV reports for every program aired across 215 of the most popular US broadcast and cable television channels. We also provide the most comprehensive social TV ratings across these 215 channels, measuring the social activity for every program type and every program air. Also, SGI is the only social TV analytics product in the marketplace that can be used to identify and engage with key comments and the social influencers of every network and program.
Using the service, networks can see not only how many tweets roll in about a show but they can view a social snapshot of their audience, view the most retweeted tweets related to a network, show or episode, reach out to influential people that are tweeting, and more. CEO Sean Casey showed me a demo of the system and I was blown away by all of the insight that the program offers. Casey told me that SGI “isn’t just numbers—it’s really about what the audience is saying.” Check out some screenshots below to see for yourself.
According to a press release, “SGI’s charter client will be A+E Networks, which will utilize the service for A&E, HISTORY, Lifetime, BIO and its other networks.” Casey tells me that they have also been in talks with other networks that all seem pretty excited about what SocialGuide Intelligence has to offer.
Casey says, “In 2011 Twitter became the dominant social TV platform. Networks are developing Twitter specific TV strategies to foster this growing and critical part of their overall programming and marketing efforts. With SocialGuide Intelligence, networks now have a tool to help them execute their social strategies, by allowing them to easily measure, listen to and engage with their Twitter audience.”
What’s your take on this new service and on social TV monitoring in general? We’d love to hear your thoughts in the comments below.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.