Facebook Preferred Marketing Developer and social relationship and content-distribution platform SocialFlow announced the launch of SocialFlow for Agencies, a software-as-a-service offering geared toward ad agencies.
- Recommended posts or tweets for promotion based on organic performance.
- Data-driven targeting recommendations based on keywords or best-performing segments from prior campaigns.
- A report-building tool aimed at getting agencies all the information they need to analyze the performance of their campaigns.
- An easy-to-use interface for creating ads on Facebook and Twitter.
SocialFlow said it was in the process of rolling out SocialFlow for Agencies to existing clients, and new customers would gain access to the SaaS offering in November.
CEO Jim Anderson said in a release introducing SocialFlow for Agencies:
Many paid media providers over-index on managed services, to the detriment of their clients. They can be so driven by services, it is difficult to tell if there is any underlying technology. This leaves clients insights-starved and unable to maximize their reach, engagement and conversions.