Facebook PMD SocialFlow Bolsters Publishers Product
SocialFlow, a Facebook Preferred Marketing Developer and social relationship and content-distribution platform, announced several updates to its SocialFlow for Publishers offering.
SocialFlow, a Facebook Preferred Marketing Developer and social relationship and content-distribution platform, announced several updates to its SocialFlow for Publishers offering.
The new features from SocialFlow are aimed at helping bringing publishers paid amplification and analytics capabilities, and they are:
- Paid amplification: Publishers can now choose to amplify top-performing posts on Facebook or Twitter by turning them into promoted posts or promoted tweets. This allows publishers to grow audience and extend sponsorships into their social posts.
- Flexible analytics: New reports highlight the most important post-level data, allowing publishers to better understand the performance and sponsorship potential of individual posts.
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