SocialCode, a Facebook Marketing Partner, announced today the hiring of Steve Skrzyniarz as Chief Technology Officer.
Skrzyniarz was previously the CTO of Dashbox, and has also been the CEO and CTO of Soundflavor. He also worked with Microsoft for nine years. With SocialCode, Skrzyniarz will lead the engineering team in building the next evolution of its advertising technology, analytics and application programming interface integrations.
SocialCode CEO Laura O’Shaughnessy welcomed Skrzyniarz to the company:
Social platforms are fueling an explosion of data about people, their behavior across devices, and ultimately their path to purchase. Marketers need technology to extract and act on those insights. Steve’s work will make marketing smarter for brands and more relevant for consumers.
Skrzyniarz is excited to get started, he noted in a statement:
SocialCode delivers business-critical insights centered around creative intelligence and consumer intent. SocialCode’s technology team has created a powerful platform, proven with the industry’s best strategy team and elite brands. I’m excited to take it to the next level as marketers accelerate their digital marketing investments.