Here at Social Times we see all sorts of infographics and statistics coming through that show just how important social media is for big brands and small businesses, for recruiters, job seekers, and more. Today we take a look at social media from a different perspective with an infographic from The Marketing Distillery that plays devil’s advocate, asserting that social networks do not markedly improve our personal lives and that conversations are richer when they occur in person than online.
The infographic is made up of stats collected by Concept Metrics in May 2012. Following are a few of the highlights:
- 67% of social network users do not use any social networks for business or professional purposes
- Only 15% of social network users have had an in person business meeting with someone they met via social networks
- 72% of social networkers agree that conversations are richer when they occur in person, rather than online
Of course, it should be pointed out that 37% of social networkers believe that their real life communication had improved since they started using online social networks and 23% believe that their business and professional communications have improved since they started using social networks. While that’s not a majority I think it’s still a pretty big number.
I, for one, have met a lot of people on the web (primarily on Twitter) that have translated to real life friendships, so I think that even if the conversations I have with them out in the real world are “richer,” I can thank social networks for bringing us together.
Check out the infographic below and let us know what you think. Has your social life improved since you started using social media? How about your professional life? Do you find that your conversations are richer online or off?
Provided by @porchista on Twitter
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.