Dachis Group, which helps brands with Facebook marketing, announced Wednesday that it has raised $7.5 million in series-C funding led by Austin Ventures. The company plans to use this investment to build upon its successful 2012 and accelerate the development of its core data-driven social analytics platform.
The Dachis Group platform currently analyzes social engagement for more than 35,000 brands, accounting for more than 100 million social actions every day. The platform also analyzes social engagement for more than 1 million brand power advocates, who drive more than 20 percent of earned brand impressions the company tracks.
Jeffrey Dachis, founder and CEO of Dachis Group, commented on the news:
If you can’t measure it, you can’t manage it, and we have the most powerful enterprise class social analytics platform in market today to help brands measure and manage social engagement programs across all social engagement touch points. This additional funding will enable us to better meet the growing needs of our customers who all share our belief that data-driven social marketing is modern marketing’s future.
Chris Pacitti, general partner of Austin Ventures, also shared his thoughts:
There is no doubt in our minds that social engagement is driving more effective brand marketing. Given the enormous market for brand spend globally, we are a big believer in Jeff’s vision and approach. With an ever-expanding set of social engagement currencies, it is our continued belief that the disruptive platform the team at Dachis Group has built has the opportunity to become the de facto standard in social measurement. We are delighted to continue to partner with Jeff and his team.