This year’s Cyber Monday online shopping event was the most social ever, according to social media management platform Spredfast. Conversation about #CyberMonday was up 75 percent on Twitter compared to last year. However, social media chatter about Cyber Monday is still lower than Black Friday.
Here are some demographics surrounding the Cyber Monday chatter on Facebook:
- 72 percent female, 28 percent male
- 18 to 24: 6 percent
- 25 to 34: 50 percent
- 35 to 44: 37 percent
- 45 to 54: 7 percent