Social Business Practices Of Africa's Top 200 Companies [INFOGRAPHIC]
Social media is more prevalent than you might think in Africa – it is, after all, the world’s second-largest continent.
New research by strategic communication agency Cerebra examines the social media and social business practices of Africa’s top 200 companies, ranked according to revenue.
Cerebra, along with Fuseware, conducted a quantitative and qualitative review of each company, based on data from January 1-June 30, 2013. A Social Engagement Index (SEI), created specifically to benchmark companies by their social influence, measured external engagement.
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