Social Ad Summit One Day Discount

-Large Social Ad Summit Logo-We’ve finalized our agenda for the upcoming Social Ad Summit in New York City being held on October 5th. For today only we are providing all interested attendees with a discount of 50 percent off. The event is bringing together marketers, publishers, ad networks, and industry executives. As this space is constantly evolving, we think it’s important to bring together the current leaders and other participants to discuss the trends and the future of marketing on the social web.

If you are interested in attending the event, you can use the discount code “onedayfifty” to get 50 percent off via the registration form. Below is the agenda for the day’s event:

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8:45am – 9:00am
The State of Social Advertising
Introduction by Nick O’Neill about the current social advertising/social marketing economy.

9:00am – 9:45am
“Mad Men” Of The Web
A conversation with some of the largest social web publishers about differentiating yourself in a sea of content. Are large publishers the new “Mad Men”? Is virtual currency the best monetization model or are new forms of social marketing programs the best way? What’s the difference in offerings between platform owners and platform developers?

  • Nick O’Neill, Founder, Social Times Inc. (Moderator)
  • Lisa Marino, VP of Sales, RockYou
  • Geoff Cook, CEO, MyYearbook
  • Mike Trigg, VP of Marketing, hi5
  • Martin Green, Meebo

9:45am – 9:55am
Social Times 25 Case Study
Ian Schafer, the CEO & Founder of Deep Focus will present the “Mad Men Yourself” campaign which was completed on behalf of AMC for this year’s season of Mad Men.

9:55am – 10:05am
Social Times 25 Case Study
Brendan McGeever, VP of Strategic Accounts at Context Optional, will speak about the “Palm Centro Claus” program.

10:20am – 11:00am
Road Blocks: How Marketing Changes in an Open Conversation
Advertisers worst nightmare is when campaigns get off message. Nick O’Neill interviews a panel of brand managers and agencies to talk about how they overcame the difficulties in they’re social media campaigns.

  • Sean Muzzy, NEO @ Ogilvy
  • Natalie Petouhoff, Forrester Research
  • Thomas Boland, WWE
  • Victoria Ransom, CEO & Founder, WildfireApp

11:00am – 11:20am

11:30am – 12:10pm
Mobile Money, Mobile Problems
The social mobile space is booming with the rapid growth of the iPhone platform and competing platforms like Android. In this session we will be discussing the marketing opportunities in the mobile space, and how this compares to other locations like social networks and social applications.

  • Moderator to be announced
  • John Trimble, Chief Sales Officer, Pandora
  • Justin Siegel, CEO, MocoSpace
  • Sam Yam, AdWhirl

12:15pm – 1:30pm

1:45pm – 1:55pm
Social Times 25 Case Study
Tim O’Shaughnessy, CEO & Co-Founder of LivingSocial, will speak about the marketing program they completed for TNT’s program “Saving Grace”.

1:55pm – 2:40pm
Playing For Real Money
Social games have been leading the charge on social platforms. Over 50 percent of the top applications on Facebook and other platforms are social games and so far games have proven to be the most lucrative applications. This panel will explore the challenges of monetizing games and what opportunities exist for brands within games.

  • Peter Kafka, MediaMemo, Moderator
  • Andrew Trader, VP of Business Development, Zynga
  • Sebastien De Halleux, COO & Co-Founder, Playfish
  • Wade Tinney, CEO, Large Animal Games
  • John Pleasants, CEO, Playdom
  • Kathleen Pitcher, Electronic Arts

2:40pm – 2:50pm
Social Times 25 Case Study
Rahim Fazal, CEO & Founder of Involver, will discuss a portfolio of Facebook Page applications built for US Weekly among others.

2:50pm – 3:00pm
Social Times 25 Case Study
Chris Aarons of Ivy Worldwide, will discuss the 31 Days of the Dragon program that the company completed for Hewlett-Packard.

3:00pm – 3:15pm

3:20pm – 4:05pm
How to Turn Monopoly Money Into Gold
With the rise of virtual worlds and MMOs on social platforms, virtual currencies have become a large component of the advertising space. Whether it’s offer-based solutions or sponsored virtual gifts, there is real money being made in virtual economies and this session will dive into the details.

  • Nir Eyal, CEO & Founder, AdNectar
  • Lisa Rutherford, President, TwoFish
  • Brian Balfour, Founder & VP of Product, Viximo
  • Noah Kagan, Founder & CEO, Gambit
  • Anu Shukla, Founder & CEO, Offerpal

4:10pm – 5:00pm
Show Me The Money! Measuring Social Media ROI
Brands are spending $50k – $500k on ads and applications within social networks. With these new advertising investments, what’s the ROI and how are we measuring it? This session will explore creative campaigns that have been executed and will speak with the brands to find out what returns they’ve been getting.

  • Jodi McDermott, Clearspring
  • Ian Swanson, CEO & Founder, Sometrics
  • Adam Caplan, Director of Business Development, SuperRewards
  • Frank Gruber, AOL
  • Eric Wheeler, CEO & Founder, 33 Across

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Thanks to the following sponsors for making this event possible: Offerpal, SuperRewards, Involver, and Cactus Media.