As people become more reliant on their smartphones, developers can no longer consider the user experience without considering apps in addition to the web. More than 60 percent of smartphone users download apps, and they expect a seamless experience across all channels.
Top trends in mobile are location-based and include shopping, scanning and coupon delivery. It is estimated that by 2019 more than half of consumers will prefer using smartphone mobile wallets to make purchases.
The first step to creating an app that resonates with consumers is understanding who is most likely to download the app and how they plan to use it. To that end, Globaltollfreenumber.com breaks down the growing demographic of smartphone users in the infographic below.