Small Businesses Prefer Facebook Over Paid Search

Small businesses find Facebook to be a more effective means of marketing than paid search.

Small businesses find Facebook to be a more effective means of marketing than paid search.

This comes from a survey by Roost, which found that 71.4 percent of small businesses surveyed find social media more effective than paid search, cited by 15 percent.

And when asked which specific social media platform worked best for them, 84.1 percent of the survey respondents said Facebook — a 76 point lead over other social media included in the question, including the professional network LinkedIn.

Like Roost Chief Executive Officer Alex Chang said:

What we see with these results are that social media marketing is an incredibly valuable part of a local business’s arsenol for success. There’s a low barrier to entry because it’s free and easy to get started with it. It’s also fun and a great way to interact with customers, many of whom prefer social media to other marketing channels. And most importantly, it works. These are all very important factors to local businesses who often have little time and budget but who want to attract new customers and grow their businesses.

Readers, what insights do you glean from Roost’s numbers?