The Public Relations Society of America, or PRSA, announced the 126 finalists for the 2009 Silver Anvil Awards from a record number of entries. The traditional PR organization for accredited professionals (APR) has been awarding Anvils since 1946.
The majority of the campaigns are either big brand + big agency (Fleishman-Hillard, Ketchum, Porter-Novelli, MS&L), or public service-type campaigns getting the word out for things like the Cord Blood Registry, Dave Thomas Foundation, and the Hunger Task Force of Wisconsin and others.
Others in the vast array of campaigns include things like PainePR’s campaign for FreeCreditReport.com, which turned the financially-challenged Ed McMahon in to a viral McGangsta. Incidentally, McMahon is a Howard Bragman client.
Winners receive an actual statuette (above), which is kind of a cross between the Silver Surfer and Thor, hammering his shirtless message rigorously upon an anvil.
The winners will be announced at a PRSA event in New York on June 4th.
Since I’ve received a number of tips in the past about the cost of such submissions, I’ll do the quick math for you: at $295 per entry, the PRSA is bringing in $263,435 for the entries alone, more if you consider a percentage of those entries are paying the $395 non-entry price.