Samsung: We Are Not Developing A Facebook Killer

To paraphrase Samuel Clemens, aka Mark Twain, reports that Samsung Electronics is planning Facebook’s death are greatly exaggerated and, according to the consumer-electronics maker, “groundless.”

To paraphrase Samuel Clemens, aka Mark Twain, reports that Samsung Electronics is planning Facebook’s death are greatly exaggerated and, according to the consumer-electronics maker, “groundless.”

Samsung was responding to a report in The Korea Times that said the company was working on a project, internally named “Samsung Facebook,” to expand its Family Story social network into a Facebook competitor.

Family Story enables owners of Samsung smart TVs, smartphones, and tablets to share photos, chat, and schedule reminders, and The Korea Times reported that the consumer-electronics giant planned to integrate the service with Amazon’s cloud computing platform, with a Samsung official telling the South Korean English-language newspaper:

By the end of the year, we will have a polished and finished version of Family Story that will be offered first to Samsung device users for free. The new service will become available in the first quarter of next year at the earliest.

The eventual goal is to expand our social media service across different devices from different companies across different mobile platforms. That includes cameras, televisions, and Blu-ray players.

We are confident that the service will be popular globally. That means we need to guard against the possibilities of a data bottleneck. That’s why we want a server-based computing structure and disperse with a network of servers across different countries.

That hardly sounds like a competitor to Facebook, and Samsung emphatically denied that any sort of “Facebook killer” was in the works, posting on its Samsung Tomorrow blog:

There have been inquiries and a few articles claiming that Samsung Electronics is going to offer a Facebook-like service, being developed under a code-name called “Samsung Facebook.” However, this is not true, and the rumor is groundless.

Family Story has been available since February 2012 on Samsung smart TVs, smartphones, tablets, and the Web. This service, like its name, is a family-oriented convergence service that focuses on sharing and storing families’ special moments.

It is true that we currently are working on upgrading Family Story, as we always thrive to provide consumers with enhanced experiences, but this is far from a “Samsung Facebook,” as some are claiming it to be.

Readers: Where will the next “Facebook killer” rumor come from?