Russell Simmons to Bring a Taste of Hip-Pop to Myspace

Hip-hop mogul Russell Simmons became the latest celebrity to “Hijack” Myspace, as he will use the social-networking site to host the Hip-Pop Challenge, a contest seeking unsigned hip-hop and pop artists, through Thursday.

Simmons will choose all content to appear on the Myspace homepage, including music play lists, political and culture commentary, and excerpts from his new book, Super Rich: A Guide to Having It All. He will also launch the site’s curators program by selecting an official hip-hop curator in a six-month contest entered by uploading videos explaining why users deserve to be considered for the role.

I’m Hijacking Myspace.

Russell Simmons | Myspace Video

Myspace CEO Mike Jones said:

Russell is a true visionary, and I am personally excited to offer him our site as a platform to discover new talent and express his passion for the Hip-Pop culture.

Simmons added:

There seems to be a white space in the American entertainment spectrum. The gatekeepers are getting older and don’t recognize that a great number of American youth aspire to live in a post-racial world. Those gatekeepers that are intent on keeping the walls up present me with the great opportunity of ushering in a glimpse of the next America. Through strong partnerships with pioneering platforms such as Myspace, this Hip-Pop phenomenon continues to come to life.