Rubel: Don't Get Caught Up on Individual Sites and Technologies
In a feature story on iMedia Connection today, Edelman SVP and Director of Insights Steve Rubel reminds PR pros to think holistically when developing social media campaigns:
“A lot of marketers focus on individual sites and technologies,” he says. “They focus on Facebook strategies, they focus on Twitter strategies. And it’s very easy to get caught up in that and be very tactical and not think about how all these different genres integrate into a holistic system.
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