RockMelt and Facebook Partner on Social Web Browser

With a shared vision that social is where everything is going on the Web, and as fundamental to browsing as navigation and search, RockMelt and Facebook have collaborated closely to engineer the new RockMelt browser, which is now available for download.

“We’re committed to working with startups like RockMelt that are transforming their industries by designing products to be social from day one,” said Ethan Beard, director of Platform partnerships for Facebook.

With a shared vision that social is where everything is going on the Web, and as fundamental to browsing as navigation and search, RockMelt and Facebook have collaborated closely to engineer the new RockMelt browser, which is now available for download.

“RockMelt was founded to re-imagine the browser for the way people use the Web today. Facebook shares our vision for a modern browser and we could not be more excited to collaborate with them to further the browser revolution,” says Eric Vishria, RockMelt’s co-founder and CEO.

“The new version of RockMelt we’re releasing today is just the start. There is no doubt that social is the future of the Web, with Facebook at its core. It only makes sense that social should join navigation and search as fundamental capabilities of the browser.”

RockMelt includes over 30 new features, including:

Your Friends – More Awesome Than Ever

Facebook Chat is one of RockMelt’s most popular features, especially among those under the age of 35. Nearly 60 percent of these users are active chatters and send an average of 65 chat messages each day. RockMelt has completely re-designed the Friend Edge and added new features to make the chat experience even better:

– Expandable – Expand your Friend Edge to see a full list of friends with names and pictures. This expanded view, complete with a filter box, makes it a cinch to find any friend and manage your favorites.

– Swappable – Pick which side of RockMelt you want your friends on – left or right. Those that are used to chatting on the site will feel right at home with the App Edge on the left and Friend Edge on the right.

– Scrollable –Now you can use a mouse to scroll through the Friend Edge, whether it’s expanded or collapsed, making browsing through your friends even easier.

Never Miss Another Friend Request, Message, or Notification

Since launching in November, one of RockMelt’s most common feature requests from its users has been to manage Facebook friend requests, messages, and notifications directly in the browser. These are now built right into RockMelt. Just like Facebook, they are located in the top left corner for quick access.

You can now confirm friend requests and compose and reply to Facebook messages directly within the browser. Notifications let you know when friends post on your Wall, comment on your posts, and do other things of interest to you.

Streamlined Facebook for RockMelt

Facebook and RockMelt worked together to create a streamlined Facebook experience for RockMelt users. Now friend requests, messages, notifications and chats will show up directly in RockMelt instead of on Facebook. And, when you initiate a chat, it will open a RockMelt chat window.

RockMelt places Facebook in a whole new realm of social networking. It will be interesting to see how the partnership fares over time. While writing this article, I visited RockMelt to do a little review of the platform. Unfortunately, an error message came up saying something about over capacity. I did return after finishing this article and the platform was running fine. So, they have a few kinks to work out, but it looks like a great partnership.