Rio 2016: 1.5 Billion Facebook Interactions; 916 Million on Instagram

The 2016 Summer Olympic Games spurred 1.5 billion interactions from 277 million unique users on Facebook and 916 million interactions from 131 million Instagram users from Aug. 5 through 21.

The 2016 Summer Olympic Games spurred 1.5 billion interactions from 277 million unique users on Facebook and 916 million interactions from 131 million Instagram users from Aug. 5 through 21.


Facebook said in an email to SocialTimes that the five posts that tallied the most likes, comments and shares during Rio 2016 were:

  1. Cristiano Ronaldo congratulates Usain Bolt (below).
  2. Neymar following Brazil’s gold-medal victory in soccer.
  3. Indian Prime Minister Narendra Modi congratulates P.V. Sindhu.
  4. Zac Efron surprising Simone Biles.
  5. Bolt posing with one of his gold medals.

The five “loudest” countries on Facebook were:

  1. Brazil
  2. U.S.
  3. U.K.
  4. Mexico
  5. India

Facebook said 15.2 million people used its Olympics temporary profile picture frames, and the top three countries were:

  1. India
  2. Philippines
  3. Pakistan

The moment that spurred the greatest use of the Love Reaction was Efron’s photo with Biles (below).

The top five athletes overall in terms of interactions from Aug. 5 through 22 were:

  1. Michael Phelps
  2. Bolt
  3. Neymar
  4. Biles
  5. Katie Ledecky

And the top events were:

  1. Swimming
  2. Gymnastics
  3. Track
  4. Soccer
  5. Beach volleyball

Finally, Facebook pointed out that a Facebook Live broadcast by Phelps (embedded below), during which he confirmed his retirement, was the most-viewed Facebook Live post by an athlete during the games, and at the time of this post, it was nearing 4 million views.

Posted by Michael Phelps on Saturday, August 13, 2016

As for Instagram, the top five moments during the Summer Olympics, ranked by the moments when the most users were interacting with content, were:

  1. Bolt winning the gold medal in the 100-meter dash.
  2. The U.S. Women’s Gymnastics Team (#FinalFive) winning gold in the team final.
  3. Phelps winning his 23rd and final gold medal in the 4X100 meter medley relay.
  4. Ledecky winning the gold medal in the women’s 800-meter freestyle.
  5. Biles winning the gold for individual all-around for women’s gymnastics.

The athletes who received the most mentions, likes and comments within Olympics-related content during the Games were:

  1. Phelps
  2. Neymar
  3. Bolt
  4. Biles
  5. Ledecky

The top 10 athletes in terms of follower growth during Rio 2016 were:

  1. Biles, 1.9 million
  2. Phelps, 1.7 million
  3. Arthur Nory, 1.3 million
  4. Neymar, 1.2 million
  5. Bolt, 1.1 million
  6. Aly Raisman, 1 million
  7. Laurie Hernandez, 807,000
  8. Gabby Douglas, 600,000
  9. Flávia Lopes Saraiva, 554,000
  10. Ryan Lochte, 480,000

U.S. Olympians with the greatest follower growth, by percentage:

  1. Lilly King, 945 percent
  2. Townley Haas, 736 percent
  3. Simone Manuel, 712 percent
  4. Ryan Murphy, 565 percent
  5. Maya Dirado, 562 percent
  6. Cody Miller, 536 percent
  7. Ledecky, 500 percent

The top 10 hashtags were:

  1. #rio2016
  2. #olympics
  3. #olimpiadas2016
  4. #rio
  5. #riodejaneiro
  6. #olimpiadas
  7. #brasil
  8. #olympics2016
  9. #brazil
  10. #olympicgames

The top 10 emoji were:

InstagramRio2016WrapUpTopEmoji

The 10 most engaged countries (unique users per country divided by monthly active users per country) were:

  1. Brazil
  2. Jamaica
  3. Portugal
  4. U.S.
  5. Hungary
  6. Greece
  7. Venezuela
  8. Croatia
  9. Canada
  10. Ireland

The top 10 posts by athletes, in terms of likes, were:

A ti, toda honra e toda glória 🙏🏽🏅

A photo posted by Nj 🇧🇷 👻 neymarjr (@neymarjr) on

KING⚡️MITO @usainbolt 👏🏽

A photo posted by Nj 🇧🇷 👻 neymarjr (@neymarjr) on

😘🌹

A photo posted by Simone Biles (@simonebiles) on

GOLD!!!! #Rio2016

A photo posted by Usain St.Leo Bolt (@usainbolt) on

Another One #Gold #Rio2016

A photo posted by Usain St.Leo Bolt (@usainbolt) on

Nunca desista dos seus sonhos! Aquele momento em que passa a historia da sua vida na cabeça… Depois de tantas coisas que passamos, tantas criticas… nunca podemos deixar nos abater e devemos acreditar sempre em nós. Evoluí como pessoa, amadureci, errei e me arrependi. E aprendi que devemos dar nosso maximo sempre, nao só como atleta, mas como uma pessoa boa também. Às vezes de cara, outras de costas, outras de cabeça e outras de um jeito que a gente nem sabe como caiu porque se perdeu no meio salto. Na Ginástica e na Vida: nossos tombos são assim. Só o respeito constrói. Fico pensando no homem que eu desejo ser. Mas não basta saber. A gente realmente tem q demonstrar. Obrigado a TODOS que me cercaram e que me amam e que sonharam junto comigo esse sonho. Esses que realmente conhecem minha essência. Hoje acordei Olimpíco e vou dormir MEDALHISTA! Os sonhos podem se tornar realidade, basta querer! De alguém que tá em construção. #NonoEmoção #NonoDeCoração #NonoOlimpico #NonoMedalhista #BronzeComGostoDeOuro 🇧🇷💪🏻

A photo posted by Arthur Nory (@arthurnory) on

Sup @zacefron

A photo posted by Alexandra Raisman (@alyraisman) on

In the presence of greatness.

A photo posted by Kevin Durant (@easymoneysniper) on

And the 10 most-watched videos were:

on cloud 9 💙☁️ @zacefron

A video posted by Simone Biles (@simonebiles) on

Training #Rio2016 #Olympics #diving #training #platform

A video posted by Melissa Wu (@melissapaigewu) on

Underwater life… 🐠💦👯🇺🇸 #teamMarita #roadtorio @usasynchro #trainingcamp

A video posted by Mariya Koroleva (@mkoroleva) on

Energia indescritível! #eternamentegrata #forevergrateful 🙏🏼

A video posted by Gisele Bündchen (@gisele) on

Walkin to da bus for opening ceremonies!!!

A video posted by Genie Bouchard (@geniebouchard) on

Showing love! That's what it's all about . With my brothers

A video posted by Kevin Durant (@easymoneysniper) on

If the @raiders need a deep threat I'm here for em!! @jimmybutler my most recent victim

A video posted by Klay Thompson (@klaythompson) on

Readers: Did you interact on Facebook or Instagram during the 2016 Summer Olympic Games from Rio de Janeiro?