Gannett-owned PointRoll will release a new Facebook mobile ad product, the rich media page post link ad, aimed at boosting reach, increasing application installations, and reaching blocks of potential customers via creative optimization of targeting.
PointRoll will use the targeting capabilities of fellow Gannett-owned company BLiNQ Media to allow brands to add rich interactive experiences to Facebook advertising options including local offers and coupons, interactive product carousels, optimized product rankings, and enhanced product reporting.
Marketers can then use rich media page post link ads to reach blocks of Facebook users, boost likes, increase app installs, localize promotions, and test creative and audiences.
PointRoll Vice President of Digital Innovation and Product Strategy Todd Pasternack told AllFacebook in an email:
PointRoll has built dynamic online ads for years, and we’re proud to lead the way today in building genuinely dynamic ads for social media. This time we’re combining shopping data from retailers’ weekly promotions with BLiNQ Media’s advanced Facebook targeting to create the first truly data-driven, interactive, and completely measurable creative for social media.
With Local LiFT and other initiatives, BLiNQ Media has sought new ways to serve advertisers who want to advertise locally. Combining our talents in social technology with PointRoll dynamically bridges our capabilities and solves the transformation of social content into local commerce at scale, across channel, format, and screen.
Marketers: Will you check out rich media page post link ads?