Research: Consumers Won't Spend Money With Rude Companies

The second annual “Civility in America” poll, conducted by Weber Shandwick, Powell Tate, and KRC Research, found that 69 percent of respondents have decided not to shop again with a company because of  “uncivil” treatment. This is up from 56 percent last year. Moreover, 58 percent said they’re spreading negative word-of-mouth to friends and family about those companies.