Mavrck examined the Facebook followings of these brands: Corona, Jose Cuervo, Tostitos, Chi-Chi’s, Qdoba Mexican Grill, Dos Equis, Patrón, Avocados from Mexico, Ro-tel and Taco Bell.
While Taco Bell had, by far, the most Facebook fans, it was actually Avocados from Mexico which had the highest percentage of engaged fans.
Lyle Stevens, CEO and co-founder of Mavrck, discussed with SocialTimes how Taco Bell has been winning the battle on Facebook:
A lot of brands get involved with Cinco de Mayo but we decided to use our free tool, Fan Grader, to compare 10 of the brands with strong year round connections to Cinco de Mayo. Our data found that Taco Bell has the most fans, but also has the most fan engagement on Facebook. This shows us that Taco Bell is taking the time to not only grow their sheer amount of followers, but also place a strong focus on engaging with those fans that are most influential – fans that might share Taco Bell content, recommend the restaurant to their friends, or merely post about their experiences during or after dining. In this instance alone, Taco Bell has proven to understand the benefits of having a year-round commitment to fostering fan engagement and social influence, rather than just driving a small spike around a very relevant holiday.
Top image courtesy of Shutterstock.