REPORT: Facebook Click Ad Rates Rose 22% In Quarter

Efficient Frontier has seen a 22 percent rise in the average rate for Facebook advertisements that are priced on a click basis during the second quarter.

Efficient Frontier has seen a 22 percent rise in the average rate for Facebook advertisements priced on a click basis; the percentage compares the first and second quarters of this year.

This finding is based on the 15 advertisers using Efficient Frontier — and its recently acquired Context Optional — to manage the ad buying process on Facebook. The clientele has targeted ads at some 20 million fans.

Efficient Frontier explains in its latest quarterly ad report:

This means that the longer brands wait to engage with consumers on Facebook, the more expensive it will become to acquire fans.

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