Report: Apple Considered Launching MVNO
We weren’t all nuts. MocoNews is reporting that patent filings show that Apple was at least considering an MVNO in the lead-up to the launch of the iPhone. The report quotes AppleInsider as saying that Apple was evaluating a case which “would allow all primary wireless carriers within a specific region to serve iPhone users by bidding prices for their service in a dynamic, real-time model.”
In addition, Apple could evaluate each network’s call quality and other factors as well before approving it for use with the iPhone.
“The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in