Social Media is great for getting the word out, but savvy startups make sure the word is worth hearing. Today on Morning Media Menu mbStartups joined Galley Cat editor Jason Boog in an interview with Maribeth Kuzmeski, founder of Red Zone Marketing and author of And the Clients Went Wild! How Savvy Professionals Win All the Business They Want. The marketing expert covered some of the major pitfalls of using social media and offered some shining examples of marketing ideas that went viral and led to more sales, including the time she and Politico reporter Patrick Gavin got into a mud fight. Press play below to listen.
Get Adweek's Digital & Technology Daily Newsletter in your Inbox
Today's top news for digital marketers