Performing artists are increasingly looking to mobile to prop up flagging recorded music revenues, with record labels increasingly being left out of the loop, according to a new RCR Wireless News report:
“Digital offerings such as ringtones and online, full-track downloads have failed to offset ‘freefalling CD sales,’ according to a report released last week by eMarketer. And the downturn will continue, the market research firm predicted, with worldwide spending on recorded music falling 16% from 2006 to 2011.”
The report goes on to list some recent mobile music initiatives from specific artists, such as the Kylie Minogue social networking site we covered a few weeks ago, and a new Mozes-powered campaign for the band Drop Dead, Gorgeous.
Music on the move [RCR Wireless News]