Not all social media networks or applications are created equal. While some networks attract a broad audience, others attract a more specific group of users. RealityMine, which tracks mobile and behavioral analytics, conducted a study of 2,121 adult app users in the U.S. to find identify who the users are on Twitter, Facebook, Google+, Instagram and Pinterest.
Facebook, the No. 1 social network, is used by 70 percent to 80 percent of people in every age group, with millennial and baby boomer women more active on the network than others. The generational makeup is more specific on other networks. For example, Instagram is dominated by millennial women, and Google+ is dominated by baby boomer men.
According to RealityMine, the typical social media users falls into the $50,000 to $74,999 income bracket. However, the average Twitter user is a young, gainfully employed, non-white male, and this is reflected in the income demographics, with Twitter users reporting a slightly higher than average income. By contrast, Google+ users were most likely to make less than $24,999.
Overall, social media users are relatively well-educated. Pinterest users were more likely to have a graduate degree, while nearly 30 percent of Twitter users had at least a Bachelor’s degree. Nearly 40 percent of Google+ users had received some college education without earning a degree.
It’s possible that these demographics will largely stay the same. However, young audiences are known for being fickle and quick to move on to the next big thing. We may also see younger audiences grow up on certain networks like Instagram and Snapchat, while future generations might be more inclined to explore newer networks.
Image of social network icons courtesy of Shutterstock.