In celebration of the new season of HBO’s Game of Thrones, developer Plain Vanilla Games, maker of the QuizUp mobile trivia platform, has partnered with HBO for six months of branding and cross-promotions.
This is the company’s second QuizUp partnership with HBO. Here, gamers can compete in two new Game of Thrones trivia topics, focused on the fifth season’s main characters, the dragons, and overall characters from the series. Game of Thrones is being featured on the QuizUp homescreen, encouraging all users to test their knowledge.
Thor Fridriksson, founder and CEO of Plain Vanilla Games, tells us:
Game of Thrones is one of the most enthralling shows on television – we couldn’t think of a better fit for us to partner with. Our Game of Thrones topic has been updated with a plethora of new questions, and the brand new Game of Thrones Characters topic is full of trivia that diehard fans and casual viewers alike will find entertaining. We’re excited to again be partnering with HBO, bringing complementary content to viewers everywhere!
The QuizUp app launched in November 2013, and had surpassed 10 million users by February 2014. The app allows users to challenge friends and strangers to trivia battles across over 600 topics, totaling over 220,000 individual questions. In the app, a large overall theme, like Movies, is broken down into specific topics, including action or comedy films, the James Bond franchise and more, which gives players the chance to show off their expertise in the topics meaning most to them.
As players complete matches, they earn separate experience points and mastery levels for each individual topic. Gamers can compare their rankings with other players, or chat with their opponents in between games.