As technology continues to shake up everything in the media realm, and marketing undergoes shifts driven by the digital landscape, PR is likewise making a move to embrace a more programmatic, data-focused approach to optimization and outcomes. The result is an industry that is evolving into an “ecosystem” model, much like Advertising did with the explosion of the Internet and social media.
Considered “the final frontier” of the automated marketing puzzle, PRTech – like AdTech emerged several years ago – is quickly becoming an area of interest and focus for investors, innovators, and industry luminaries.
As of late, this concept of PRTech is beginning to take root. A recent article in VentureBeat, written by General Partner of Mohr Davidow Ventures, Bryan Stolle, offers an investor’s perspective on the opportunities in the space; while AirPR recently published an article in Mashable outlining the drivers of the PRTech ecosystem and the companies who stand at the center.
On June 19th in New York City, and June 26th in San Francisco, PRTech Awards will acknowledge and honor those who are leading the way, embracing technology, demanding data-driven outcomes, and ultimately reshaping how we think about public relations.
Honorees include names like Ann Lewnes (CMO, Adobe), Kevin Delaney (Founder, Quartz), Stephanie Losee (Managing Editor, Dell), Heidi Sullivan (Senior VP of Digital Content, Cision), Lizzie Francis (CMO, Gilt), and Lauren Drell (Branded Content Editor, Mashable).
A full list of honorees can be found here.
The event will include an awards ceremony and a roundtable discussion on how to best embrace and apply the components of PRTech. The result of the discussion will be a “best practices” report, geared toward marketers and communications professionals responsible for implementing core changes within their PR departments or agencies.
About PRTech Awards
Kevin Delaney – Founder, Quartz
Ann Lewnes – CMO, Adobe
Shawn Sachs – Partner, Sunshine Sachs
Peter Himler – Founder, Flatiron Communications
Heidi Sullivan – Senior VP of Digital Content, Cision
Greg Galant – CEO & Co-founder, MuckRack
Beth Comstock – CMO, GE
David Kirkpatrick – Founder & CEO, Techonomy
Diane Lofgren – SVP and Chief Communications Officer, Kaiser Permanente
Serena Ehlrich – Director of Social & Evolving Media, Business Wire
Josh Jennings Moss – Editor, Upstart Business Journal
Deirdre Breakenridge – Founder, Pure Performance Communications
Omar Akhtar – Editor, The Hub
Lauren Drell – Branded Content Editor, Mashable
Stephanie Losee – Managing Editor, Dell
Lizzie Francis – CMO, Gilt
Seth Alsbury – EIR & Sr. Product Manager, Target
Adam Singer – Analytics Advocate, Google; Founder, FutureBuzz
Rebecca Lieb – Digital Ad & Media Analyst, Altimeter Group
Randi Zuckerberg – Author; Founder & CEO, Zuckerberg Media
Gini Dietrich – CEO, Arment Dietrich
Karen Quintos – CMO, Dell
Baratunde Thurston – Co-Founder/CEO, Cultivated Wit; Writer, Speaker, Funnyman
Geoff Moore – Author, Speaker, Advisor
Bill Tancer – Author; GM Global Research, Experian
Rick Jackson – CMO, Rackspace
Sabrina Horn – Founder & CEO, HORN
Todd Defren – Founder, SHIFT Communications
Peter Shankman – Author, Speaker, Entrepreneur
Eric Porres – CMO, Rocket Fuel
Kristina Wallender – VP of Marketing, Ticketfly
Andrew Bowins – SVP, Corporate & Digital Communications, MasterCard
Victoria Treyger – CMO, Kabbage, Inc.
Sarah Grover – CCO, California Pizza Kitchen
Linda Kozlowski – VP Worldwide Operations, Evernote
Jim Wilkinson – SVP, Head of International Corparate Affairs, Alibaba
Joe Tripodi – Executive VP & CMO, Coca-Cola
Jacopo D’Alessandris – CMO North America, Philips