PricewaterhouseCoopers on Overseas Spending: Display Down, Search Up
PricewaterhouseCoopers predicted that total Internet ad spending in Europe, the Middle East and Africa will rise to $25.2 billion in 2013 from $19.4 billion in 2008, while online display will drop to $4.8 billion from $5.1 billion during the same period. PwC also sees display-ad spending slipping to $4.4 billion in 2013 from $4.8 billion in 2008, AdAge.com reported.
According to AdAge.com, PwC sees search as a steady growth component. AKQA U.K. head of media and search Neil Eatson told AdAge.com,
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