Press Releases Shared More On Facebook, But Twitter Drives More Traffic
Press releases might not be the most exciting things on the net, but they’re gaining new momentum when combined with social media.
A new study from PR Newswire and Crowd Factory shows that Twitter – while not the network that most PR folks turn to – drives the most engagement of all social networks.
The old style of sending a press release to a wire service and leaving the rest up to fate is quickly transitioning into the world of social media.
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