Portals: Mobile Advertising Still Small
At a mobile advertising panel called “Enter the Titans” at yesterday’s OMMA Mobile conference in New York City, some of the biggest players—including Microsoft, Yahoo, AOL, and Nokia—described mobile advertising as either still emerging, or at a transitional phase while Internet advertising expands to cellphones, MediaPost reports. Some quoted highlights:
– Louis Gump, mobile chief for the Weather Channel said that according to a recent Jupiter Research report, 7% of major advertisers said they planned to spend more than $1 million on mobile ads this year and 13% would spend more than $100K.
–
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in