PopCap Games has opened a new office in Shanghai, China, and has named James Gwertzman vice president of Asia-Pacific, according to a MediaPost article.
The report said that Gwertzman will oversee the casual gaming company’s operations throughout the Asia-Pacific region, leading the game and business development teams, artists and other staffers.
The new outpost is the latest in a series of office openings for the mobile game company, the most recent being in Korea and Singapore.
“We’ve had a modest ‘stealth’ presence in the area for two years now, but now we’re ready to open a fully staffed office,” Gwertzman said in the report. “With more than 400 million Internet users, the wired population of Asia is bigger than that of either North America or Europe, and casual games are very popular throughout the region.”