Facebook is looking to help out page administrators, offering pop-up suggestions at various points during the page-creation or modification process.
At the point in the process where thumbnail images are selected, a message popped up with sample images and the following text:
Choose a great thumbnail: Use a photo that’s clear and identifiable when it’s small.
And for page admins creating an offer, Facebook is offering headline help with the following pop-up message, followed by three examples:
Write a strong headline: Lead with a clear description of your offer using 90 characters or less.
Readers who are also page administrators: Have you seen any similar pop-up suggestions from Facebook?
Thanks to Ticular Principal Ulrike Ruppelt for the tip.