The entry for PointRoll in Facebook’s PMD Center reads:
What if, realized daily: Since 2001, PointRoll, a Gannett company, has transformed the way advertisers, agencies and publishers create, manage and deliver the most effective digital advertising. Today, PointRoll provides advertising innovations across the many screens of video, mobile, desktop and social, while offering a unique creative perspective. With core technology in both multiscreen delivery and data driven creative and an industry leading dynamic creative optimization offering, PointRoll enables advertisers to effectively connect and convert consumers through highly engaging and relevant ad experiences.
PointRoll’s work with Facebook leverages just one facet of its sophisticated, multiscreen platform. PointRoll brings the same creative flexibility and integrated reporting to social media that it has long brought to every other channel. Being a PMD makes PointRoll an even more powerful partner when it comes to producing the most relevant and engaging creative — now specifically tuned for digital and social media. We look forward to working with PointRoll even more closely in the months to come.