Podcast Revenue Will Jump 85% This Year to Hit $220 Million

With the rapid grow, the audio format is proving quite lucrative

Next time your friend jokes about starting a podcast, make sure your friend follows through.

According to a new report from the IAB in partnership with PricewaterhouseCoopers US, podcast ad revenue has grown by 85 percent since last year and is on track to reach more than $220 million in 2017. Previously, ad revenues for podcasts jumped 73 percent from 2015 to 2016.

“The podcast landscape continues to grow and move mainstream,” said Chris Kuist, the svp of research and impact for the IAB.

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