Pitches That Worked: Klores Changes the Climate in New York

The Climate Group’s Climate Week NYC, designed to coincide with the U.N. General Assembly is now behind us. The flotilla of panel discussions, film premiers, photo opps and interviews were put in place to impact the global climate negotiations in Copenhagen in less than 80 days.

Dan Klores Communications (DKC) wrangled press for Climate Week events put on by the Group and partners UN Foundation, TckTckTck, the Carbon Disclosure Project, and the City of New York.

DKC handled the press for the opening ceremony at the New York Public Library with UN Secretary-General Ban Ki-moon, former UK Prime Minster Tony Blair, The Climate Group CEO Steve Howard, Hugh Jackman, and top climate negotiators from the U.S., India and China.

Other events included a panel discussion with Sen. John Kerry and Duke Energy CEO Jim Rogers about the necessity of cooperation between the U.S. and China, as well as the premiers of two films, The Age of Stupid and Fuel, as well as the 1300-person TckTckTck human hourglass stunt in Central Park.

The Climate Group enjoyed placements in The New York Times, Guardian, Treehugger, Newsweek (article plus the video above) and many others. Not bad considering the news cycle also featured the first US visit by one Moammar Kadafi complete with rambling UN speech and CNN interviews.