Front-end engineer Kent Brewster made the announcement in a blog post, saying that the feature is initially launching on Google Chrome, with other browsers to follow.
Chrome users who install the Pinterest Save Button can hover over images on websites and click the magnifying glass adjacent to the save button to search the social network for items and ideas related to specific objects, products, patterns and colors.
Users can also right-click on the background of a page and click the magnifying glass to search the entire visible webpage.
Brewster wrote in the blog post:
You can even search for specific items inside an image, like that one interesting chair in the corner of a living room. Just resize the selected area to pinpoint the part of the image you want to search.
You can refine your results by topic using the Pinterest search guides. To go even deeper into your search, click any result and pinpoint whatever part of the new image you want to explore.
With visual discovery now available across the web, out in the world and throughout Pinterest, really anything you see can be a starting point for a search. We hope all these new tools help you discover even more ideas you love.