Brands Can Now Tap Pinterest’s Pin Collective via a Self-Serve Custom Platform

Pinterest teamed up with Popular Pays

Pinterest’s Pin Collective is now more accessible to advertisers of all sizes following the introduction of a new custom platform.

Pinterest formed Pin Collective last October as a way to give brands access to the social network’s best content creators—publishers, production shops and individuals—to work directly with them on their campaigns.

Pin Collective lead Amy Gilmer announced in a blog post that Pinterest teamed up with Popular Pays to create a custom platform that enables brands of all sizes to develop campaigns on the social network “in as little as 10 to 14 days.”

According to Gilmer, brands submit creative briefs, and then review applications from creators that are interested in working on the project.

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