Visual Discovery on Pinterest Is Now Easier With These Three New Features

The social network introduced Lens, Shop the Look and Instant Ideas

Pinterest CEO Ben Silbermann and co-founder and chief product officer Evan Sharp introduced three visual discovery products at the social network’s San Francisco headquarters Wednesday: Lens, Shop the Look and Instant Ideas.

Lens, which is rolling out in beta on Pinterest’s iOS and Android applications, allows users to incorporate their devices’ cameras into their searches by tapping the camera icon in the Pinterest app and taking a photo of something, after which they will see recommendations for similar objects or “ways to bring the idea, recipe or style to life.”

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