New Look for Pinterest Business Profiles

Pinterest announced several updates to its business profiles: a new rotating showcase, the ability to highlight boards and Buyable Pins and a consistent design across the web and mobile.

Pinterest announced several updates to its business profiles: a new rotating showcase, the ability to highlight boards and Buyable Pins and a consistent design across the web and mobile.

Product manager Adam Barton detailed the updates in a blog post, saying that the updates will begin rolling out to desktop and mobile users Wednesday, and citing the work of Burberry, Swanson Broth, Corey Egan Jewelry and Lowe’s as examples of creative use of showcases.

Pinterest said in an email to SocialTimes that more than 1 million businesses are on the social network, and 75 percent of the content saved by users comes from those businesses, and Barton wrote of the new features:

Now when your customers visit you on Pinterest, you can greet them with a hand-picked showcase of the best ideas you have to offer. The new rotating showcase sits right at the top of your profile, so it’s the first thing people see. You get to decide how you introduce yourself and how you shape the story of your business.

When you’re on the web, you can choose up to five of your boards to feature. If you have any Buyable Pins to share, you also have the option to highlight them in the first “Shop” slot. Update your showcase as often as you want to highlight what’s new this season, what’s on sale or whatever else makes sense for your business.

We’ve also given your profile a good winter cleaning, so now things look consistent across the web and our applications. The boards you showcase, the cover images you choose for each board—they look the same no matter where people choose to view your profile.

Along with the bright new design, we’ve also made some updates to where things live. Now when people visit your profile, they see a tab for your boards and a tab for your Pins—the things they’re most interested in. So if someone wants the total number of ideas you’ve saved, they just switch over to your Pins tab. Meanwhile the Pins you’ve liked, which other people don’t really care about, are only visible to you.

Readers: What are your initial thoughts on the updates to business profiles on Pinterest?

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