Pinterest Acquires The Hunt & Pext to Boost Ads, Commerce

Pinterest announced Tuesday the acquisition of two startups: Pext and The Hunt. Financial terms were not disclosed.

Pinterest announced Tuesday the acquisition of two startups: Pext and The Hunt. Financial terms were not disclosed.

The Hunt is a mobile shipping and discovery platform, led by co-founder and CEO Tim Weingarten. A Pinterest blog post notes that this acquisition will help the company “continue to build a discovery engine to help people discover, save and buy the things they love.”

Pext is an app by OMG Labs that turns texts into memes, helping people discover images relevant to their messages. Co-founder Harsh Goel will join Pinterest, bringing with him plenty of experience building image indexing and advertising technologies.

Both services will be shut down with the teams joining Pinterest.

Michael Lopp, Pinterest’s head of engineering, blogged about what this means for the company moving forward:

As more than 100 million people use Pinterest to plan their everyday lives, we have a unique opportunity to help Pinners discover the ideas and products that matter to them – from a home remodel to the latest styles to gift ideas. With 75 percent of all content saved on Pinterest originating from a business’ website (retailers, publishers, etc.), brands are an essential part of the discovery process. Whether it’s a Promoted Pin or a Buyable Pin we believe these can be as interesting and relevant as the billions of organic Pins on the platform. With the addition of core members of The Hunt and Pext product teams, we can better tackle significant challenges and opportunities in commerce and monetization engineering.