There was an acqui-hire of sorts at Pinterest, as about 15 people from now-defunct mobile advertising startup URX are joining the social network.
Re/code reported that URX co-founder and CEO John Milinovich is joining Pinterest as a product manager, and other former URX employees are following suit, being added to the social network’s product engineering, product management and partnerships teams.
Milinovich said in a blog post:
Today, I’m excited to announce that the URX team is joining Pinterest. As we learned more about Pinterest’s mission of helping people discover and do the things they love, it was clear that we share a similar view of the future. Discovery is one of the largest problems and opportunities on the web, and Pinterest is well positioned to solve it at an unprecedented scale.
As a part of this transition, we will be sunsetting URX’s AppViews advertising product, effective immediately. We’ve been working with our customers over the last month to ease this transition.
According to Re/code, URX had some 30 people on staff, and about one-half are not making the move to Pinterest, which also did not acquire technology or other assets from URX.
Readers: What are your thoughts on this move by Pinterest?