PepsiCo's Frank Cooper On New Campaign: 'Surprising How Much Emotion Is Tied To The Super Bowl'
Pepsi officially launched their Refresh Everything Project today, a marketing campaign that will dole out more than $20 million over the next year to fund consumer generated ideas that people “believe will make an impact on their communities.”
In an interview with PRNewser, PepsiCo Chief Engagement Officer Frank Cooper said the campaign signals a “time to re-launch the brand.” Cooper spoke at the opening press conference for Social Media Week New York this morning, of which PespiCo is a major sponsor.
While
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