PEJ: Twitter Lags Behind Facebook, Drudge Report as News Referrer

While Twitter has been in the news quite a bit recently as a newsmaker, its role as a news referrer is vastly overrated, unlike Facebook or, surprisingly, The Drudge Report, according to Navigating News Online: Where People Go, How They Get There, and What Lures Them Away, a report released Monday by the Pew Research Center’s Project for Excellence in Journalism.

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While Twitter has been in the news quite a bit recently as a newsmaker, its role as a news referrer is vastly overrated, unlike Facebook or, surprisingly, The Drudge Report, according to Navigating News Online: Where People Go, How They Get There, and What Lures Them Away, a report released Monday by the Pew Research Center’s Project for Excellence in Journalism.

The study found that of the top 21 sites for which data were collected, Twitter referred links to only nine, and for eight of those nine, the microblogging service was responsible for only about 1 percent of total traffic.

Facebook was a strong performer in terms of where users clicked after reading news stories, with the social networking site finishing among the top destinations for every site studied.

Drudge Report was a key driver of traffic to 19 of the studied sites, ranking second or third for 12 of them. In addition, according to the report, Drudge drew more traffic to sites for which it made the cut than Facebook or Twitter did.