"Points for Pakistan" Raises Awareness and Funds on Social Game and Virtual World Sites

From bingo games in the rec hall to Girl Scout cookie sales to the Jerry Lewis telethons, charitable giving has been “social” in many ways. Today, major social gaming, virtual worlds and social media companies launched Points for Pakistan. In the wake of flooding that has rendered more than 20 million people injured or homeless, an impressive collaborative of more than a dozen leading technology companies are participating in this campaign to educate the users of social games, virtual worlds and social media websites about the disaster, as well as to facilitate donating funds for humanitarian relief with one click.

Points for Pakistan a program that targets more than 200 million active monthly users on the sites of IMVU, RockYou, Playspan, Playdom, NHN/ijji, KlickNation, Nvinium Games, Roiworld, 101 Apps, Blue Frog Gaming and Fish Wrangler.